The Head of Brand and Marketing for an expanding London based pub group.
You will be responsible for the strategy, development, and execution of all brand communications. This is a broad role covering a variety of marketing areas, so would suit a self-starting individual, who has experience in casual hospitality. They will be joining our team at an exciting time of growth, where our marketing strategy will play a pivotal role in growing brand awareness and engagement within London.
About you
- Strong experience in pub hospitality or a fast casual hospitality brands
- A hands-on marketer with a drive for continuous improvement.
- A fantastic content writer with experience in the full marketing mix.
- Able to adapt your style to suit a range of audiences.
- Excellent organisation skills and an analytical mind.
- Exceptional balance between creativity & technical execution.
- Experience working on multi-channel online (PPC, social media) and offline marketing campaigns.
- A forward thinker, both in terms of strategic planning but also with innovative creative ideas.
- A proven track record of delivering effective marketing multi-territory campaigns.
- Competent in CRM and effective at capitalising on data.
Roles and responsibilities
- Demonstrate commercial results and return on investment of the marketing budget by evaluating and growing performance with robust test and learn strategies across all channels.
- Create and deliver a strong social calendar ahead of competitors
- Deliver the communications and marketing brief, at all stages of the campaign.
- Work with our strategic partners to make sure our activity reflects lead thinking and best practices.
- Develop an understanding of our customer base, manage our online and offline campaigns across all brands
- Work closely with the CEO to create robust and effective marketing strategies and create a strong brand
We’re looking for someone with strong marketing and communications experience. Along with great networking and influencing skills, you’ll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and drive business priorities.
Requirements
- Minimum of 5 years’ experience in marketing and related fields, ideally with experience in hospitality pubs
- Excellent communication, teamwork and organisational skills.
- Maintaining and developing a brand.
- Excellent copywriting skills.
- Google analytics, Google AdWords, e-marketing systems.
- Budget management experience.