Thinking about your next career move? If you are a motivated sales professional and like the sound of working with some of the best businesses in the hospitality industry, then we would love to hear from you!
Thinking about your next career move? If you are a motivated sales professional and like the sound of working with some of the best businesses in the hospitality industry, then we would love to hear from you!
The Head of Brand and Marketing for an expanding London based pub group – The Brand will be revealed in the 1st stage interview process.
You will be responsible for the strategy, development, and execution of all brand communications. This is a broad role covering a variety of marketing areas, so would suit a self-starting individual, who has experience in fast casual hospitality. They will be eager to make a game changing difference and progress in their career. They will be joining our team at an exciting time of growth, where our marketing strategy will play a pivotal role in growing brand awareness and engagement within London.
About you
● Strong experience in pub hospitality or a fast casual hospitality brands
● A fantastic content writer with experience in the full marketing mix.
● Able to adapt your style to suit a range of audiences.
● Excellent organisation skills and an analytical mind.
● Exceptional balance between creativity & technical execution.
● Experience working on multi-channel online (PPC, social media) and offline marketing campaigns.
● A forward thinker, both in terms of strategic planning but also with innovative creative ideas.
● A proven track record of delivering effective marketing multi-territory campaigns.
● Competent in CRM and effective at capitalising on data.
Roles and responsibilities
● Demonstrate commercial results and return on investment of the marketing budget by evaluating and growing performance with robust test and learn strategies across all channels.
● Deliver against the communications and marketing brief, at all stages of the campaign.
● Work with our strategic partners to make sure our activity reflects lead thinking and best practices.
● Develop an understanding of our customer base, manage our online and offline campaigns across all brands
● Work closely with the COO to create robust and effective marketing strategies and create a strong brand
● Work with external agencies to deliver digital marketing campaigns, e.g., SEO/PPC.
Requirements
● Minimum of 5 years’ experience in marketing and related fields, ideally with experience in hospitality pubs
● Excellent communication, teamwork and organisational skills.
● Maintaining and developing a brand.
● Excellent copywriting skills.
● Google analytics, Google AdWords, e-marketing systems.
● Budget management experience.
No experience required however reservations and hospitality experience is preferred. Office based role in London managing the incoming booking enquiries for a well know cocktail bar brand. 40 hours per week with flexible working hours and occasional weekend cover.
Skills Required:
Responsibilities:
“We have worked with Prebookers since the start of 2020. Prebookers were instrumental in establishing our central sales division and provide ongoing support as the first line of contact to our incoming enquiry base, through our website, emails and telephone. They have helped us to manage the interface between our operating systems, including enquiry management for tables, areas, private spaces and hotel rooms, across our diverse venue base. Prebookers’s expertise in the area of pre-booked sales has been invaluable to our business over the last 18 months, and their team are always knowledgeable and professional.” – Laura Carr, Sales Director
2020-2021
“I founded Novus Leisure (Bars, restaurants and Nightclubs mainly in London west end and city but also Tiger Tiger brand regionally) with PE backing in 2005 and it was a regular ‘walk in’ retail/ hospitality business. The strategy was to turn it into a ‘pre – booked’ events business via two web sites (latenightlondon.com and TigerTiger.com) and experimentally using a sales force. The product was hiring out private rooms and ‘cool spaces’ (up to 2000+ capacity) for product launches, business events and functions (B2B) and also more regular ‘night out parties and functions’ (B2C). Contracts could be up to £100k but more normally £20 – £50k for conferences and big events). In year 2008 ‘pre-booked sales’ accounted for 10% of revenues by 2012 it had hit 60%. Rupert was central to the success of Novus and he built the team from scratch and ended up with 140 strong sales force. He came from food (Heinz) but was smart enough to translate his sales skills and management into leisure. He never once disappointed and with his skills we created a much-copied model in the sector. I sold the business to another set of PE funds in 2012 for £120m and the value creation all came from the growth in pre – booked sales.” – Steve Richards, CEO
2008-2016
“Prebookers achieved significant sales growth within their two years’ running the central sales operation within Big Table Group. They built a solid, high-performing, well-respected sales team with clear strategy, structure, objectives and processes. Most importantly, the team has delivered exceptional growth – more than doubling pre-booked sales within their tenure”. – James Spragg, CEO
2018-2020
